The Anáhuac Journal is calling for papers on Marketing – the increased use of qualitative techniques on a quantitative scale when analyzing data for market research.

Research published in The Anáhuac Journal has addressed pressing topics that inform diverse perspectives for nearly 25 years (celebrating the 25th anniversary in 2021–2022). In doing so, it has drawn on a variety of literature streams including Market Research and Neuromarketing, Positioning and Construction of brands, Marketing and Communication Strategies, Social and Political Marketing, Digital Marketing & E-Commerce among others. Against this backdrop, review papers can help scholars and practitioners stay abreast of research insights outside their area of specialty.

We would welcome papers that will help researchers develop solutions that address the challenges integrated insight poses and deliver robust, evidence-based insight that will provide clients with knowledge they can trust and rely on. 

Deadline for submissions: January 7th, 2022

All submissions should report original and previously unpublished research results no matter the type of research paper you are presenting.

Requirements and formal aspects for submitting articles:

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